A project visually exploring the philosophical concept of Homo Faber (man the maker), and how being physically connected to our objects by making and repairing can act as an antidote to an unsustainable single-use, throw-away culture of commercialism and consumerism. The project aims to consider how being physically connected and investing our individual time and skill in the things we use and consume is also a hugely empowering act in a hyper-connected digital consumer age where we can be bafflingly disconnected from how almost everything we consume is produced or where it comes from. Also exploring how the notion of homo faber refers to humans controlling their environment through the use of tools (both physically and metaphorically in the context of this body of work) and how language and typography are also tools within this paradigm.
Through the documentation of large amounts of old worn hand tools (and photographing them as letter forms) I hoped to create a body of work with an interesting, unconventional aesthetic, whilst also provoking consideration on the nature of craftmanship, means of production, and conservation, whilst drawing on a wide body of research; from anthropology, philosophy, and literature, to fine art and craft. Also experimenting with book design, the book as art object, and elements of editorial design. A main point of reflection was ‘the lost art of bodgery’ - the decline of the make do and mend mentality and the skills with which we make and repair things.
MA self initiated FMPGraphic Design, Typography, Digital Photography2012
Informative booklet produced by Cumbria Woodlands to inform and advise regarding burning wood for fuel.
Worked on design during internship at creative concernGraphic Design, Information Architecture, Print Design2012
Brief set by Orchard Recruitment in order to win a placement at Creative Concern. This was the Winning Brief.
Brief: To create an integrated campaign encouraging the public to use their bikes for commuting and travelling into and around manchester. Focusing on drivers (students, parents on the school run, and general commuters).Branding, Graphic Design, Typography2011
Brief: to explore the history of paper and its relevance in the digital age. MA self initiated project.
In Summary: Pulp and Dry is a traveling exhibition and an online resource, celebrating the history of
paper and papermaking, and exploring how this substance has played such a
significant role in shaping the world we live in today, from cash to communication.
The main feature of the website would be an interactive Flash map/timeline allowing one to view events on the paper history timeline by era, or by geography...Branding, Creative Direction, Graphic Design2011
Business cards and CV as part of my personal Brand Identity. I aim to capture a passion for clear, concise, user centered design, with an appreciation of modern creative typography. The logo represents an interest in traditional sign writing and printing, and an enthusiasm for working with traditional aesthetics and developing them in to something contemporary.Branding, Graphic Design, Typography2015
Ongoing Branding development for a Sydney based lifestyle blog.
Brand reflects values of "a beautiful life that doesnt cost the earth". Simple, clean, fresh, editiorial style (representing authors routes in publishing industry).
Brand & logo development, media kit for online distribution, with a print mockup. Wordpress site development, business cards, tote bags, product labels, social media poster.Branding, Editorial Design, Graphic Design2015
Ongoing project. Re-brand of Malaysian Outdoor Adventure Company.
Hoped to capture the colour of the dawn mountains in Gopeng, Malaysia (near the Cameron Highlands), and echo the Calligraphy of all the local hand painted storefronts, and bring this together with an appealing, modern, fresh aesthetic.
Brand, Website, Print collateral (flyers, business cards etc), T-shirtsBranding, Graphic Design, Web Design2015
Report by Irish Sea Conservation Zones.
Design worked on during internship at creative concern.Graphic Design, Information Architecture, Print Design2012
A project approaching new ways of public engagement with research.
Edited by: Gareth Morris, Philip Brown, Lisa Scullion, Peter Somerville.
Illustrated and Designed by: Sam Dahl
Early in the twenty-first century, homelessness remains a pressing social issue in the United Kingdom. Yet, the needs and experiences of people who are, or have been, homeless are often or ignored or misunderstood. This book depicts the real life stories of five people experiencing homelessness and describes, in their own words, the life events that preceded their homeless episodes and the challenges they face in moving forward with their lives.
A team of researchers from the Universities of Salford and Lincoln have spent two years investigating the life stories of people who are experiencing homelessness in Stoke-on-Trent. The project was part of a new programme of research, funded by the Economic and Social Research Council, into multiple exclusion homelessness and will feed into future government policy and the practices of homelessness service providers. The stories the researchers heard lend themselves very well to a retelling for a wider audience; the graphic novel format was chosen to engage people in the complex issues that precede episodes of homelessness. Five diverse stories were chosen for illustration.
Some of the work was also featured in the homeless film festival:
http://homelessfilmfestivalart.blogspot.co.uk/Creative Direction, Graphic Design, Illustration2012
One of many similar reports worked on during my internship at creative concern (www.creativeconcern.com)
Creative concern provide the design services for a series of insight reports by the centre for low carbon futures, helping to make these information heavy reports clear, concise, and engaging.
http://www.lowcarbonfutures.org/Graphic Design, Information Architecture, Print Design2012
An attempt to approach the promotion of environmental awareness from a different angle. Aiming at generation Y, young, city based, students and professionals.
If? attempts to engage through an interesting aesthetic (alternative to that typical of environmental communications), and through the use of vague, but hopefully interesting and intruding visuals. The tone of the piece hopes to promote questioning and critical thinking, aiming to avoid preaching or patronizing. The project aims to acknowledge the media literacy of the target audience by stating its intent as an environmental awareness campaign.
The campaign would be city based, and uses visuals across posters, adshels, bilboards, and a double page spread. The goal is to create a buzz and intrigue, and ultimately, a drive to web....Advertising, Digital Art, Graphic Design2011
The Brief: To create a promotional piece for a range of Fedrigoni paper. In this case, their Freelife range.
Piece is small and tactile, and made from the relevant papers in the range. This encourages the user to engage with the main physical qualities of the paper.
When first opened, the passport has six information pages, explaining all the different papers in the range, and explaining the promotion, which is a 'passport' to high quality (yet environmentally friendly) papers.
The piece can then be unfolded, revealing a promotional poster and six typographical illustrations reminding why we choose paper.
(non-live brief, from YCN. Includes digital mock-ups)Marketing, Print Design, Typography2011
part one of a series of print studies on sleep.Drawing, Fine Arts, Print Design2012
part 2 in a series of print studies on sleepLino. Woodcut. Screenprint. Sleep.Drawing, Fine Arts2012
Design Competition. To create community engagement poster for AFSL using provided stock photography.Graphic Design2015
All works © Sam Dahl 2012.
Please do not reproduce without the expressed written consent of Sam Dahl.
Please do not reproduce without the expressed written consent of Sam Dahl.